If you are an athlete retiring from sport you NEED this information

(Parents, coaches, and athlete advisors would also find it useful too...)

Or read on to find more details about the actual book...

the crucial decision

Using worked examples of popular ex-athletes, I reverse engineer their business models and what they have done after sport so you can use it to help you.

Instead of focusing on the mental health and other relatively well researched aspects of retirement - uniquely The crucial decision identifies FIVE different distinct business models used by ex-athletes after sport. The book has worked examples and the pros and cons of each.

How a long dead Italian economist can help work out what to do after sport

Using interviews with actual retired athletes in sports from table tennis to swimming and from Rugby Union to hockey, together with my management and business experience, I have formulated a series of original concepts to help you in your quest for success after sport.

Management mumbo jumbo meets practical - doable suggestions

Ex-athletes have a unique place in society. With an increasing emphasis on sporting excellence as a source of national pride and always present health concerns about the wider population, there have never been as many opportunities for ex-athletes to EXCEL at something after sport.

The crucial decision is a kindle book aimed at ex-athletes and those soon to retire, along with their parents, coaches and other advisors.

I strongly recommend this book to anyone involved in professional sport.

Zuzana Kovacova – Radacovska

Sports psychologist & neurofeedback practitioner

Contains several "I wish I'd thought of that" moments

Ben Rushgrove
Double GB paralympian 

A must read book for all pro athletes...

Federico Smanio
Retired goalkeeper